I believe you already know what is bounce rate? If you don’t, you wouldn’t have clicked to be here. But for the sake of the post, I will like to just throw more light to what bounce rate is and its effect. Bounce rate could be defined as the percentage of a single page visit, or web sessions. For instance, if someone visits your webpage and clicks the back button even before he gets to read the content of your website for reason best known to him, it’s seen as bounce that could really hurt your website in various ways if it continues with every visitor.
For one, you will not be able to convert or sell whatever it is you are selling, which is the sole purpose of starting up a website and trying to send traffic across to it. We all know we are in this business for the money, that is true, but it is advised to put your audience first and the money will come in due time. And speaking of putting the audience first, this will also help to reduce your bounce rate if you really care about your audience and treat them like real human beings but not some credit card or ATM machine that is willing to buy your stuff good or bad.
And unfortunately many pay little or no attention to bounce rate metric on their Google Analytics; instead we are more worried about keywords and the number of visitors to our site. I am not saying it not OK to do that, but it is not just enough on its own to help you succeed. And for that reason it is only imperative to find ways to reduce high bounce rate. Hence I decided to write a post on how to reduce bounce rate.
The Effect of High Bounce Rate
As a matter of fact, most of us have ridiculous high bounce rates and still we don’t seem to notice or just ignore it. Experts have asserted that bounce rate that is below 20% is difficult to attain, but a bounce rate that is over 35% is a big cause for concern, then I asked who is safe. Do not let this evaluation bother you because you don’t have to necessarily get to that level of bounce rate in order to start making some cash online, but it is something you should always try to improve on.
• High bounce rate could be an indication that your website is not engaging visitors long enough to convert or buy anything from your site. And this could be bad for business because there will be nothing for you to make.
• This will also have an adverse effect on your ranking as Google will consider bounce rate as one of the factors that could determine if your webpage should be ranked or not. Google did not only design the bounce rate metric for you to see alone but also to help them know which webpage visitors like the most so that they can ultimately rank it. And do not think that it is a Google staff will decide which website to rank but it is something that they have coded in their algorithm. Therefore, this can really harm us, but thanks to Google Analytics, we should be able to know when our bounce rate is dangerously high.
How to Reduce Bounce Rate
There things we may not have control on, for instance if someone visits your website and quickly decides that he is going to click on your sales link that will redirect him to another site, this could be a 100% bounce rate and 100% conversion, which is good after all that is the essence of starting up a website. But this type of bounce rate will not continue to become a source of concern because the bounce rate is calculated by the total number of bounces across your website divided by the total number of entrances, then multiplied by 100.
Now, how to reduce bounce rate is to identify factors that could make a visitor to click the back button when he visits your webpage. There are some of them that I know such as:
• Poor content
• Irrelevant content
• Lack of internal links
• Poor web design
• High loading time
• Call to Action (CTA)
These are basically what could increase your bounce rate, but let’s start with the first;
When I say poor content, there are lot things that make up a poor content, for instance, not being able to write a clear and engaging content, not being able to paragraph your content very well, and not using good relevant images.
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If you are not articulated with your writing somebody will ordinarily get bored and just bounce. If your writing is good but is not well paragraphed, chances are the visitor will not finish your post even if he gets started, because it is so cluttered and somehow not appealing to read. If you don’t use relevant images, your post could look dry and void of color. And besides, many people are imagery inclined than texts, but if you balance your content with the relevant images it will further appeal to the visitor to read on and stay a little longer on your webpage.
I did not mention poor grammar and mistakes; these could really piss some visitors off that they will bounce. I am not saying you must have a degree in English or whatever language you are using, but you should be able to express yourself intelligently. English is not my first language, and I make mistakes but they are not so obvious that they will become offensive by turning people off. I recommend using MS word when writing an article and grammar check/proofreader app. This is free.
When you use a certain keyword for your content make sure that the discourse of the content is all about the keyword. Do not use a certain keyword you cannot really write about, but may be you think you could be smart to use it because you think is a keyword that could rank quickly. Your visitor will simply leave because it is obvious that is not what he is expecting. Don’t also try to write 1500 words article because you want to see your post long and full because you will end up doing nothing but filling your post with gibberish. Write naturally and as it comes based on your knowledge and you will be surprised how engaging it will be even though it is not a long article. And did you know that some people have argued that long articles could cause high bounce rate because most people don’t like reading a lot, just go straight to the point and hit the nail.
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Lack of Internal Links
This must be an attitude you have to develop if you haven’t because by including internal links on your article could really make your visitor to try to read some more of your posts, especially when the current one is engaging. You don’t just throw links everywhere but do it subtly by using links you think the visitor may be interested in. This way, a visitor could stay longer on your website, and maybe bookmark your site and buy stuff too.
Poor Web Design
This is yet another good reason for a high bounce rate. If your website is poorly designed, by having cluttered tabs, or disorganized banner ads, these could really turn off a visitor. First he will be overwhelmed because there is no clear navigation system, everything is everywhere. And if he can’t find his way around your site easily, he will just look for the next available website by clicking the back button.
It is important that your site is well organized, it mustn’t be flashy with all sorts of designs, but let the basics be found. In a nutshell, lets your site be simple yet organized.
High Loading Time
This is not good for a website, because if your site takes time to load up then you will be losing visitors. Research has shown that most people have 8 seconds to see if a website will load up, if it doesn’t they will go away. We are naturally impatient you know that right? And there are many websites out there to visit. Therefore, mind the loading time of your website.
And what could be responsible for slow loading time of a website could be because of the images you used were not optimized. If you don’t optimize images before using, then you will be killing your website because it will get to a point where you will open your site you will decide to take a nap and give it time to load. Use free resource like the optimizilla.com for image optimization.
Call to Action
We all know what is Call to Action also known as CTA, we all use it at some point on our websites, right? When you use the CTA wrongly it will result in a high bounce rate, especially when you have a link that says download, and the visitor clicks on it, instead of redirecting him to the download page, it takes him to a home page instead. This act alone will make someone to leave quickly as his mouse will allow him to click that back button.
These are some factors that could be responsible for high bounce rate and I have also stated how to reduce it. These are simple things you could do to improve your website visibility on search engines. They are not rocket science but simply practicable actions that could put back your site on track.
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I hope that how to reduce bounce rate post has impacted in you positively, and if you need to be an authority in what you do, simply click here to join for free.
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