Mobile friendliness of a website is paramount and one of the prerequisites to building a successful online business. You can now only imagine how many mobile users we have throughout the world. Do the math (if you can) and you will appreciate the amazing populaces that are browsing the internet through mobile phones or tablets. Android and other high-end mobile devices are common play stuff even for kids. Therefore, if your website is not mobile friendly then you are missing out in action because it has been confirmed that mobile usage has exceeded desktop internet usage according to ComScore.
As we all know, mobile users expect an experience optimized for their devices. Let’s put this into perspective, if you browse a website that is not mobile-friendly what would you do? Of course, you will simply bounce and will not return and too many people bouncing is not good for business, is it? Even Google will penalize your website by dropping it at the bottom of the pile (SERP).
Don’t worry if your website is not mobile-friendly I will be showing you how to make website mobile friendly. If you are not sure if your website is mobile friendly, use this link to test it now.
Utilize a Mobile-first Responsive Design
If you have a website that is not mobile-friendly deploying mobile-first strategy using responsive webs design standard could be the ideal way. Planning is required on how it will be used on mobile devices if you so decide to use mobile-first strategy. An exercise that helps to first determine what content should go to the site; that is which part of the content should be given priority to appear on the mobile should be put into consideration.
Responsive design establishes the best possible mobile experience because it ensures that your site conforms to any screen size of the mobile device be it a tablet, or smartphone.
Content management systems platforms such as Drupal, WordPress, or Joomla all have a solution to making your site mobile friendly without having to split your website into two (Desktop and Mobile version). I assume you are aware that splitting the website into desktop and mobile is yet another way of making your website mobile friendly. I will explain about that shortly.
Drupal Mobile Plugins (ThemeKey and MobileTheme) are two types of plugins that detect if a user is on a mobile device or not; if the user is on a mobile device it will automatically switch to a more user-friendly mobile appearance and these plugins have easy to use interface once you have any of them installed.
Create a Mobile Version
This method seems to be the quickest way to make your website mobile friendly. This is simply done by splitting your site into desktop and mobile version using conversion tools such as Duda Mobile or bMobile. The problem is, if you opt to use this method to make your site mobile friendly, it is important for you to know that you are creating two separate sites that need to be updated separately and this can be a problem for most people.
Some have also argued that if you have to use the same content to update the two websites Google might see it as duplication and which could hurt.
Reevaluate your website in order to tweak some things that need to be adjusted for best performance It can really hurt but you must if it is absolutely necessary otherwise you may be wasting your time working on a website that has issues with mobile friendliness.
I hope this has been helpful. Do drop any comment, contribution, or question in the comment box below.