Pure Leverage- Is It Scam Or Legit?

Pure Leverage-Is It Scam Or Legit?

I always say that, there is nothing wrong in trying to find out about a program before Pure Leverage- Is It Scam Or Legit?deciding to take a plunge. After all, there are so many of these programs out there that promise success. But the question is, are they legit or blatant scam? Unfortunately, most of them are scams that cannot be seen by most newbies that intend to start an online business.

Therefore, together, we are going to look into Pure Leverage to find out if they are scam or legit. Like I did with my other reviews, I have researched deeply and extensively to know what Pure Leverage stands for.

What Is Pure Leverage?

Pure Leverage is a program that offers tool services and also offers the opportunity for members to resell their tools, which is done in an MLM system. They are part of GVO and was established on March 4, 2012 by Joel Therien.

The tool services they offer to members are auto-responder, lead capture page system, video email service and conference room.  Where as if you choose to resell the tools or promote the Pure Leverage itself, you can do so in order to make extra money. But you can as well use only the tools to sell and promote any other product you wish to promote.

How Much Does It Cost To Join?

Like I said, you have the option of joining to use only the tools, or use the tools and resell them, by way of promoting Pure Leverage as well. If you wish to use the tools only, it will cost $24.95 per month which is also referred to as the basic membership. Then you have VIP membership that will cost you $97 per month. If you wish to resell the tool, that will cost an extra of $19.95 per month in addition to either of the basic or VIP membership, depending on the one you opted for. Nevertheless, they will give a $1 trial for one week before joining any of the memberships.

Now, I will explain further, so that you will understand how this system works.

Basic membership is $24.95 per month, which will allow you the following:

A personal blog– This means they will provide you with your own blog that is easy to set up, does not require a special skill to manage.

Auto-responder-They will provide you with an auto-responder that is easy to use. After all, every Internet Marketer requires an auto responder in order to leverage leads and visitors. This is also necessary for Marketers, as it will help to build trust between the marketer and the visitor(s) and create a sales funnel that will last probably forever.
Video Email Service– This will enable you to upload your video and attach it to your emails. And your readers can watch the video without having to be redirected to youtube, but watch it within the environment of the email.

Conference Platform- This will enable you to communicate with groups or clients through webinars. Therefore, it is a necessity for those that are interested in MLM. And this service is compatible with:

  • Every operating system
  • Has 100 seat meeting room
  • Ability to video and voice chat with the attendees
  • Ability to record video presentation

Traffic generation coaching program– This is all about viral marketing and list building.

VIP Membership

When you join VIP membership which is usually referred to as the ‘Inner circle’, this will allow you to be tutored by Joel with the elite coaching program on how to leverage all the tools to the fullest. Which includes leads capturing and generation.

There will be a weekly interviews and training with leading marketers, training on how to use attractive marketing techniques and team building techniques.

You have to bear in mind that, in order to have the complete package, it will cost you: basic, plus VIP,  plus resell, which is equal to $141.9 per month. This is the highest level that will give access to the complete program.

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Let’s Have A Peek On How The Scheme Works

You can’t resell if you did not subscribe to $19.95 which will give you the license to resell. And you can only resell the level you have subscribed to, for instance, if you choose to subscribe to only basic membership, that is the only tool you can resell after subscribing to resell. The same thing applies to VIP too. Therefore, you may have to subscribe to the complete program in order to make a head way, which will cost you $141.95 per month. Except, if you have an already existing business, that you wish to use the tools to project to another level, then you will have to go for the basic membership only.

As this is an MLM model of online business this is how you are going to make your money from your referrals. You are promised to get a 100% commission of your first month direct referrals, and subsequently you will receive 50% of your direct sales.

Pure Leverage- Is It Scam Or Legit?

Pure Leverage- Is It Scam Or Legit?


  • It has a low start up fee compared to other programs of it kind
  • Study guide is provided
  • There is a 30 day money back guarantee


  • There are complaints of not getting a good support
  • There are complaints of technical problems such as server failure
  • The blog they provide is usually designed in a similar way to every other persons’ with the same domain name, therefore, there is no much room to customize your blog to be different. Which I think is not good for branding and ranking.
  • There are complaints that some of the tools were not yet fully developed before launching them, which make me to question their sincerity.
  • Generally, MLM is not good for newbies, because it is difficult to sale and get down lines. Therefore, it will take some one with the expertise to be able to use Pure Leverage tools and to even market it.

My Opinion

I will give you my candid opinion concerning PL. This program is not a scam, but due to the fact that, there are less chances of succeeding with this, some people have screamed SCAM! Also considering the fact that they also had to launch with some of the tools not fully completed also make me to think negative of the system.

I will suggest to anyone that is a newbie to stay clear of this program, except you have an existing online business that will need their tools. That is, you may try the tools and see if they have been perfected. Otherwise, I will not recommend it, and as a result, I am rating them 4 out of 10.

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I hope this helps, and if you have any experience with Pure Leverage or any comment/contribution whatsoever, please do not hesitate to drop it at the comment box below.





8 thoughts on “Pure Leverage-Is It Scam Or Legit?

  1. I have to be honest here but I think your score of 4 out of ten maybe a little generous. Any online business model that bases itself on an MLM deserves a low a score as possible…
    I just don’t see the attraction we these sorts of things – it’s like the rich get rich and the poor get poorer.
    Out of interest, what would you recommend as an alternative to this offer?

    1. I can understand your position Chris, in as much as I think MLM is the rich get richer and the poor get poorer kind of system, but that does not change the fact that it is still a legitimate online business. It is just that the system is not favorable to everyone that is it.

      I will always recommend what I have tested and verified that is good to everyone that would work just as hard to succeed, which is affiliate marketing.

  2. Hey Nnamdi,

    This is a fantastic review of Pure Leverage. You did a really good job of explaining the very confusing MLM side of the business.

    I have to say that I’ve been involved with MLM in the past. I honestly did make some money in the program i was involved in, but it was so confusing to keep up with all the hoops to jump through.

    For example you always have to have so many points to stay active and to get certain bonuses you need to sell this much.

    It all ended up being super overwhelming and more of a hassle then it’s worth.

    I agree with you that this company isn’t a scam, but in my opinion MLM is not worth your time. It’s a small group of people making a lot of money, while the rest just try to stay active!

    I see that you recommend a program at the end of the post called Wealthy Affiliate. Is it another MLM system?



    1. Hello Brok, Wealthy Affiliate is not an MLM business model, but it is basically an affiliate marketing model, where you will build your website based on a niche. You make your money by reviewing products/services related to your niche, by recommending them to your visitor, which if purchased or subscribed to as the case may be, you will get commissions.

  3. With so many opportunities available (many of which are scams) I think you’ve done a good job of reviewing Pure Leverage, and from what you’ve said about it reflects your rating.
    I’ve been involved in several MLM companies and have not had any success with any of them – although that’s probably more to do with me than the company 🙂
    I’ve also been involved with a few ‘scams’ where I’ve leaped in looking for a quick buck and lost thousands.
    So. I am grateful for the service you’re providing, saving us time (and money) working out what’s good and not so good.
    Are there any MLM companies that you’ve reviewed or know of that you’d be likely to recommend? Just interested really…

    1. Hello Grant, Seriously, I have not reviewed any MLM company that I would recommend yet. However, there is one common problem with all the MLM business, which is having to sell the product/company to someone to become your down line, in order to earn money. There are also issues of having to earn points and all that stuff. I think MLM is more difficult and complicated that any other internet marketing model. Therefore, I don’t see myself recommending any MLM business model to anyone. That is my opinion, because I feel there are other more lucrative and simpler ways to make money online, of course with hard work and patience too.

  4. Hi, Nnamdi,

    Thank you for this comprehensive review of Pure Leverage. Firstly, I have never heard of them and secondly I have been scammed previously by MLM companies so I am very wary of such companies.

    Having to recruit other people in order to make a full-time business has never been my idea of the way I would like to make a living either online or offline.

    Regardless of whether the products are good or bad I have always found that MLM requires you to pester friends, family, work colleagues, neighbours in fact anyone you know to get started.

    In my opinion, it is the best way to lose family and friends. So, based on the information that you have provided and my past experience I will not be looking any further into this company.

    Thank you so much for this review.


    PS: Who or what is GVO? I have not heard of that either.

    1. Hello Lis, GVO stands for Global Virtual Opportunities, which was established in 1999 by Joel Theiren the same owner of Pure Leverage. It is a web hosting and Internet marketing company. I hope that answers your question?

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